Rider website
Ride offers, how it works, FAQ and app download in French and English.
Case Study · Electric Ride-Hailing
LetsGo electric taxi platform
The first 100% electric taxi service in Burkina Faso: riders book in the app or on WhatsApp and track their driver in real time, while the team runs zones, trips, drivers and earnings from one admin panel.
- Book a taxi in the app or on WhatsApp
- Real-time driver tracking
- Auto-assign to the nearest driver
- Cash and mobile payments
Electric ride-hailingMobility · Website + Admin + Apps · Ouagadougou
L
49.9KTrips booked
35KActive customersLetsGo
Business DashboardCustomers, drivers and earnings at a gl…
35KActive customers
Overview / 01
Electric rides, one connected platform
LetsGo is the first 100% electric transport service in Burkina Faso. Riders choose a route, track their driver live and pay in cash or by mobile money, in French or English.
We delivered the rider website, the WhatsApp booking bot and the admin panel behind them: zones, trips, drivers, fares, promotions, wallets and reports for the whole fleet.
- Taxi booking & live tracking
- WhatsApp bookings
- Heat map & fleet view
- Driver levels & payouts
- Role
- Design + Development
- Industry
- Mobility · Electric taxis
- Market
- Ouagadougou, Burkina Faso
- Platform
- Website, admin & apps
- Languages
- French & English
- Year
- 2025
Scope & deliverables
Admin panel
Dashboard, trips, drivers, customers, fares, promotions and reports.
WhatsApp booking bot
Riders book on WhatsApp; the team dispatches from Chat Bookings.
Zones & live maps
Zone setup, trip heat map and live fleet view on Google Maps.
Challenge & solution
Street taxis, or one tap to an electric ride
Getting around Ouagadougou meant finding a taxi on the street, with no live tracking, no way to book from a phone and no single place to run the drivers and the fleet.
- No booking from a phone
- No live tracking
- No view of the fleet
LetsGo puts booking, tracking and payment in one app and on WhatsApp, and gives the team one admin panel for zones, trips, drivers and earnings.
- Book in a few taps
- Track the driver live
- Run the fleet from one panel
Booking · Ride
Street hail: Riders had to find a taxi on the street.
App & WhatsApp: Riders book in the app or on WhatsApp in a few taps.
Tracking · Live
No live view: Nobody knew where the driver was.
Real-time tracking: Riders follow their driver live on the map.
Payments · Fares
Cash only: Every ride was paid in cash.
Cash or mobile: Riders pay in cash or by mobile money.
No coreLetsGo
Offline · Street hail4 zones · One platform
- 3 Ride tiers
- 24/7 WhatsApp booking
Dispatch · Drivers
Manual: Rides were matched by hand.
Auto assigning: Orders go to the nearest available driver.
Zones · City
One big area: There was no way to manage areas of service.
Zone-based: Each zone has its own trips, drivers and fares.
Operations · Team
No overview: There was no single view of trips and drivers.
One admin panel: Trips, drivers and earnings in one dashboard.
Measurable impact
- 49,914Trips booked
- 20,528Trips completed
- 35KActive customers
- 4Service zones
Admin panel · Key features
Every ride, one control room
The tools the LetsGo team uses every day to watch the city, dispatch WhatsApp bookings and grow the fleet.
01 / 06 features
Auto-playing. Hover to pause
73M CFATotal earnings
Feature 01Business Dashboard
Total active customers and drivers, total earnings, ride earnings and zone-wise trip statistics.
24/7Booking
Feature 02WhatsApp Bookings
Riders book on WhatsApp; each request shows the route, vehicle category, distance and quoted fare.
LiveTracking
Feature 03Live Fleet View
Watch all drivers, drivers on a trip, idle drivers and customers live, zone by zone.
4Zones
Feature 04Trip Heat Map
See where trips start across every zone and compare periods to plan the fleet.
49.9KTrips
Feature 05Trip Management
Pending, accepted, ongoing, completed and cancelled trips with full statistics.
79Drivers
Feature 06Driver Levels
Levels with targets for rides completed, earnings, cancellation rate and reviews.
Engineering
Technology & Development
Built on Laravel and PHP 8.3 with a Tailwind CSS website, Google Maps for zones and live tracking, and a WhatsApp gateway that turns chat messages into bookings.
System architecture
Rider ⇄ app / WhatsApp ⇄ admin → zones, trips, payouts
Rider website & app
Book a taxi, track the driver, pay
French · EnglishWhatsApp bot
Chat messages become bookings
Webhook + SMS gatewayAdmin panel
Zones, trips, drivers, fares and reports
Role-basedMaps & zones
Zones, heat map and live tracking
Google MapsTechnology stack
Website3
- Tailwind CSS
- AOSAnimations
- Font Awesome
Backend3
- Laravel
- PHP8.3
- REST APIs
Maps & Messaging3
- Google Maps
- WhatsAppBookings
- SMS gateway
Hosting2
- Plesk
- Cloudflare
How we built it
4 phases
- 01
Rider websiteWebsite
French and English website with ride offers, how it works and FAQ.
- 02
Admin & operationsAdmin
Zones, trip fares, drivers, customers and reports.
- 03
WhatsApp bookingWhatsApp
A bot that turns WhatsApp messages into ride bookings.
- 04
Launch in OuagadougouLive
Live with riders, drivers and four service zones.
Website & admin screens
The rider website and the admin behind it
Glide through the live LetsGo website and the admin panel the team runs the fleet from.
Drag to explore
01 / 12
Philosophy
Design Approach
A clean, green design that says electric at a glance and keeps booking simple, fast and safe.
ElectricSimpleSafeReal-time
- 3Ride tiers
- 5Booking steps
- 2Languages
- Audience
- Riders & drivers
- City
- Ouagadougou
- Booking
- App & WhatsApp
- Currency
- CFA franc
Every screen follows the three promises on the LetsGo website: 100% electric, comfort & safety, simple & fast.
-
01
100% Electric
Eco-friendly vehicles with zero emissions.
A cleaner future for Ouagadougou.
Electric100%Electric
-
02
Comfort & Safety
Professional drivers and modern vehicles.
Riders travel with confidence.
Safety -
03
Simple & Fast
Order a taxi in a few clicks and follow the trip live.
From app to ride in five steps.
Speed5Steps
-
04
Book Your Way
In the app or on WhatsApp, in French or English.
Riders book where they already are.
Access2Channels
Tokens
Design System
The LetsGo brand on the website and in the admin: a deep green, a fresh lime and the WhatsApp green for chat booking.
- 4 colors
Color palette 4
Primary green
#4a8207
rgb(74,130,7)
Buttons, icons & steps
Lime
#b2f561
rgb(178,245,97)
Highlights & icon circles
WhatsApp green
#25d366
rgb(37,211,102)
Book on WhatsApp
Brand orange
#ec5e1d
rgb(236,94,29)
Logo & admin accents
Components
Get started
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- Simple
- Safe
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