Rider app
Booking, live map, wallet, trips and profile.
Case Study · Rider App
LetsGo User app
The LetsGo User app: book an electric taxi, see the nearest driver, pick a ride, pay in cash, digital pay or wallet, and track every trip, all in one app.
- Book a ride
- Nearest driver: 1 min
- Schedule for later
- Wallet & loyalty points
- 35KActive customers
- 49.9KTrips booked
- 5Ride tiers
35KActive customers
49.9KTrips booked
Overview
Book, ride and pay, all in one app
Riders open the app, see vehicles nearby and the nearest driver on a live map, and book a ride or schedule one for later.
- Live map
- WhatsApp booking
- CO2 saved
- French & English
- 1
Set your trip pickup and where to go.
- 2
Pick a ride Sahel, Premium +, Luxe, Ultra luxe or Zircon.
- 3
Confirm & pay cash, digital pay or wallet.
Wallet, trip history, offers, levels and ride preferences sit behind four tabs: Home, Activity, Wallet and Profile.
Rider app
Maps & live drivers
Scope & deliverables
Maps & live drivers
Vehicles nearby, nearest driver and the route on Google Maps.
Wallet & payments
Recharge, withdraw, loyalty points and Yengapay.
Challenge & solution
Street taxis, or one tap to an electric ride
- 35KActive customers
- 49.9KTrips booked
- 5Ride tiers
The Challenge
Riders needed one place to book an electric taxi, see who is coming, pay and keep track of their trips, from their own phone.
- BookingStreet hail
- PaymentCash only
- TripsNo history
- NoneLive tracking
- CashPayment
- 0Rewards
Offline · Street hail
The Solution
One rider app: set the trip, pick a ride, confirm, pay and follow it live, with a wallet, offers and levels that reward every trip.
LetsGoRide Eco
BookRidePayTrack
Book · Ride · Pay · Track
Rider app · Key features
Everything a rider needs, in one app
From the first tap on Book a ride to the points earned after the trip.
01 / 06 features
Auto-playing. Hover to pause
1 minNearest driver
Feature 01Book a Ride
Vehicles nearby, the nearest driver and Book a ride, with WhatsApp booking one tap away.
5Ride tiers
Feature 02Choose Your Ride
Sahel, Premium +, Luxe, Ultra luxe and Zircon, each with seats, arrival time and price in CFA.
30 minTime slots
Feature 03Schedule for Later
Choose a date and a half-hour time slot, or pick the destination on the map.
3Ways to pay
Feature 04Wallet & Payments
Recharge, withdraw and loyalty points, with Yengapay as a payment method.
4Trip filters
Feature 05Trip History
All, scheduled, ongoing and cancelled trips with the trip id, date, place and fare.
3Targets
Feature 06Levels & Rewards
Targets for trips completed, reviews given and minimum spend move riders to the next level.
Technology
Built on a modern, proven stack
A cross-platform Flutter app on the same Laravel backend as the LetsGo website and admin panel, with Google Maps for pickup, routes and live drivers.
Chosen for
Fast booking
From Where to go? to Find Rider in one screen.
Safety
A Safety page in the rider's account.
Accessibility
Hearing and visual impairment options for the driver.
Your way
Dark theme and a pet-friendly trip option.
App 2 tools
- Flutter
- Android
Maps 2 tools
- Google Maps
- Live location
Backend 2 tools
- Laravel
- Shared with admin
Payments 3 tools
- Cash
- Digital pay
- Wallet
App screens
The LetsGo rider app, screen by screen
Swipe through the real screens riders use every day.
Philosophy
Design Approach
A calm green app with orange for every action, so the next step is always clear.
EcoSimpleSafeRewarding
- 5Ride tiers
- 4App tabs
- 3Ways to pay
- Audience
- Riders
- City
- Ouagadougou
- Booking
- App & WhatsApp
- Currency
- CFA franc
Green says electric, orange says go: every main button in the app is orange.
-
01
Ride Eco
CO2 saved is shown on the home screen.
6.9 kg CO2 saved this month.
Eco100%Electric
-
02
Simple & Fast
Book a ride or schedule one for later.
Nearest driver in 1 min.
Speed1 minNearest driver
-
03
Pay Your Way
Cash, digital pay or wallet.
Yengapay inside the wallet.
Payments3Ways to pay
-
04
Rewarding
Levels, points and offers.
Points for trips, reviews and spend.
Loyalty3Targets
Tokens
Design System
The LetsGo app palette: deep green cards, orange actions and a light mint background.
- 4 colors
Color palette 4
Deep green
#0f5c2e
rgb(15,92,46)
Wallet & profile cards
Green
#18773c
rgb(24,119,60)
Cards & highlights
Orange
#f2661e
rgb(242,102,30)
Book a ride & buttons
Brand green
#4a8207
rgb(74,130,7)
Driver arrival time
Components
Get started
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- Eco
- Simple
- Safe
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